Christmas is one of the most emotional times of the year. Entire families organize themselves to experience this moment, create traditions, and keep memories that last a lifetime. It is precisely in this scenario that PhotoPark operates, transforming the encounter with Santa Claus into an organized, technological, and meaningful experience.

In 2025, PhotoPark was responsible for the Christmas photography operation in major shopping malls throughout Brazil, taking care of every detail of the most anticipated moment of the season.

The experience begins with the click and continues immediately after the photo. The images are available instantly through a proprietary system with QR codes, allowing families to view their digital photos in seconds, directly on their cell phones. No waiting, no complications, no disrupting the flow of the mall.

In addition to digital photos, PhotoPark offers a complete line of personalized Christmas products, designed to transform the photo into a gift. These include personalized cups, mugs, lamps, acrylic balls, picture frames, stockings, and, of course, the digital photos that accompany the entire journey. Products that carry affection and are part of families’ Christmas traditions. The result is a high-conversion operation, with intelligent workflow, a fluid experience, and a Christmas that remains alive even after the lights go out.

The result is a high-conversion operation, with intelligent flow, a fluid experience, and a Christmas that remains alive even after the lights go out.